I sell Herbalife, so treat this accordingly. But I'd rather give you a straight answer than a sales pitch, because people who buy for the wrong reason quit in three weeks and I've gained nothing.
What Herbalife actually is
It's meal replacement shakes and supplements, sold through independent distributors rather than shops. That distribution model is the thing most of the controversy attaches to, and we'll get to it.
The core product is a shake that replaces a meal with a controlled calorie count and a known nutritional profile. That's it. It isn't magic, and anybody telling you otherwise is selling you something.
Who it works well for
People who skip or wreck breakfast. This is the biggest group. If your morning is nothing, or a pastry, or a large flat white and a muffin, swapping it for a shake is a genuine upgrade and takes ninety seconds.
People who need structure, not information. Most people already know they should eat more vegetables. Knowing isn't the problem. A shake removes a decision from your day, and removing decisions is what actually changes behaviour.
People who want someone checking in. The accountability is a real part of the value — arguably a bigger part than the powder. If you order from a distributor who never contacts you, you're paying for half the product.
Athletes wanting tested products. The Herbalife24 line is banned-substance tested, which narrows the field considerably if you compete.
Who it doesn't work for
People wanting a quick fix. If you're planning to do this for six weeks and then go back to how you ate before, save your money. You'll regain it. That's not a Herbalife thing, that's every diet ever studied.
People who hate the idea of drinking a meal. Some people just don't like it. That's completely legitimate. Try the trial pack before you commit to a full tub.
People who cook properly already. If you genuinely eat well, you don't need this. I'll tell you that on the phone if it's true.
People with medical conditions or on medication. Talk to your GP first. Not a legal disclaimer — actual advice.
The honest case against
Three criticisms come up, and two of them are fair.
"It's expensive." Partly fair. Per serving it's cheaper than a bought breakfast and more expensive than porridge. If you'd otherwise eat porridge, porridge wins on cost. If you'd otherwise buy something on the way to work, the shake wins. Ask us for the per-serving figure and judge it yourself — that's the comparison that matters.
"It's an MLM." True, and it's the reason a lot of people won't touch it. It's why some distributors push recruitment harder than product, and that's a real problem in the industry. What I'd say is: judge the person you're buying from. If someone is more interested in signing you up than in whether the product works for you, walk away — from them, not necessarily from the product.
"The results are exaggerated." Often, yes. You'll see dramatic claims online. Ignore them. Results vary enormously and depend on what you do the rest of the day. Anyone promising you a specific outcome is not being straight with you, and under both Herbalife's own rules and New Zealand consumer law they shouldn't be.
What it costs, plainly
Prices are shown in NZD on each product page. What you'll spend depends entirely on how many meals you're replacing and whether you add anything alongside the shake. One shake a day is the cheapest way in by a distance; a full program is several times that and lasts proportionally longer.
Email hello@myherbal24.co.nz or text one of us and we will come back to you — usually within one business day, with no form, no drip sequence. Our guide to what drives the cost explains how to sanity-check any price you are shown, from us or anyone else.
How to try it without wasting money
- Start with the 3 Day Trial Pack, or come and taste flavours at our Lower Hutt studio for free.
- If you like it, buy one tub of Formula 1. One. Not a program.
- Do one shake a day for a month. See whether you actually keep doing it.
- Then decide whether to build on it.
That path costs you a fraction of a full program to find out for certain, and most of it is product you'll use either way. Compare that to a program that gets abandoned in week three.
Talk to us first
Before you buy anything, have a free 15-minute conversation with us. Ask the awkward questions. If the answer is that this isn't right for you, that's a fine outcome — I'd rather tell you now than have you as an unhappy customer.
Paul — 027 246 7782. Casey — 022 071 2421.
Paul Macaskill and Casey are Independent Herbalife Distributors based at 1039 High Street, Lower Hutt, Wellington. Herbalife products are not intended to diagnose, treat, cure or prevent any disease. Results vary from person to person and depend on individual effort, diet and activity. This article does not make and should not be read as making any claim about income or earnings.
More Herbalife guides for New Zealand
- How much does Herbalife cost in New Zealand?
- Where to buy Herbalife in New Zealand: every option compared
- Herbalife Formula 1 in New Zealand: flavours, servings and how to use it
- Herbalife24 in New Zealand: a complete guide for athletes
- Browse the products New Zealanders reorder most, or all of our Herbalife shake recipes.
Still deciding? Which program is right for you? takes a couple of minutes, or book a free consultation and we will help you choose. You can also just email or text us.